We are living in an era where everything is going digital.
Old marketing techniques and channels are slowly fading, and social media is becoming a formidable force and an asset for any entrepreneur. Th
“If you want engagement, be engaging. Be conversational. Ask questions. Leave room for your audience to add their voice.” – Darren Rowse
It is no surprise that social media plays a significant role in any blogger’s content marketing strategy. Social media is most bloggers’ primary marketing channel. If you are not promoting your content on social media then you are “waiting” and not “doing”.
What to consider?
So, if you are a blogger and want to get more traffic to your site, social media should be one of your strategies, but the question remains, which social media channels should you use to promote your blog or content?
Can’t I just use any social media channels I like? You certainly can but then you won’t get the engagement and results that you want if you don’t make use of the channel that your audience or readers are using.
If you want results and people to read your content or discover your blog you have to promote it to the right people at the right place. Think about it, if you have a gaming blog where would the best place be to promote your content, Facebook, or Pinterest?
Facebook, right? If you’re not sure why I said Facebook don’t worry you’ll see why soon, as I will go over some of the social media channels and the type of content they support.
Now before you can promote any of your content or your blog on social media you first have to be sure of your blogging niche and the type of content you are creating. You should be able to categorize your blog and its content into a single word or phrase.
If you don’t know what category your blog and content fall in, then you won’t be able to determine who your audience is and if you don’t know who they are then you can’t determine what social media channels they are using.
Type of Content and Niche
The type of content, whether it is in the form of videos or blog-posts, and the topic of your content matters!
If you can determine these two elements of your blog then you can determine which social media channel will work best with your marketing activities.
Your blog, content and topic is not the only thing you should consider but also the different features that each social media channel offers.
For example, if the type of content you create is in the form of videos and the topic is gaming, which social media channel would be best? Which social media channel will offer you the features that you need to promote your content such as the option to share and upload videos?
So, the features of the social media channels definitely play a significant role when you are deciding on which one you should promote your content or blog.
Another important factor to consider before you decide on a social media channel, are your goals. What are you hoping to achieve out of your marketing efforts?
Are you promoting your blog to get more traffic or are you promoting a particular post on your blog that contains an affiliate link to generate sales?
You have to take your goals into consideration as this will also influence your decision. For example, if you wish to promote a product on a channel where you can share an image of the product and include a link to where people can buy this product, ask yourself, which social media channel offers you the ability to add links to your images or posts?
Take Instagram for example, you can’t add links to the images you share. So, if you are promoting a product via an image with a link to where your audience can buy this product, Instagram might not be as effective as Facebook where you can add links to your images.
Social media features
The features of the social media platform you are considering, matters!
If you consider all these factors when choosing a social media platform to promote your content, it will help you make the right decision. It will also ensure that you are choosing the best platform for your intended goals and marketing strategies.
All that is left for you to do is to choose a platform that will accommodate these factors we have just discussed.
What social media channels to consider:
Now let’s look at some social media channels and the type of content they support to help you establish which platform will bring you the best results and engagement for your next marketing campaign:
Facebook is a great platform for content in the form of videos and images. You can also make use of sponsored ads to promote a product, your blog or content to reach more people than you would have organically.
Instagram is great when your marketing method is going to focus extensively on images or videos that are shorter than 1 minute.
With Instagram, you also have the ability to share content in the form of Instagram stories like Snapchat stories. So, Instagram is great for content in the form of Images and short videos.
Twitter is seen as a microblogging platform. Content in the form of images and videos can work here but not as effective as on Instagram or Facebook. Most of the content on Twitter is text-based.
Pinterest is almost like a search engine. Content that answers a question or provides value works great on Pinterest. Most of the content on Pinterest is in the form of infographics that usually explains something or answers a question.
When I use Pinterest I usually type in a question in the search bar like I do when using Google.
LinkedIn is great for networking and building relationships with people in your industry. Sharing content such as gaming videos on LinkedIn would not be a very smart move as most people on LinkedIn are probably looking for business opportunities and ideas. Gaming is the last thing on their mind.
So, the question; “Which social media channel should I use to promote My blog?”, depends on you, your goals and your blog itself. You have to plan, promote or be active on the channels that compliment your goals and needs.
If you’re active on the right channels then you will probably get more engagement and should see more results. Go where your audience goes and adapt your marketing strategy to fit the social media channel they are using.
If you are still not sure about which channels to choose, then check out our post on”Things to Consider When Choosing a Social Media Channel for Your Blog“.