An About page is extremely important for your blog, as it is one of the most visited pages on a blog. Most people will go to your About page to learn more about you, your blog and how you can help them.
This is where you will need to make an impact and ‘Wow’ your readers. But creating an About page that truly works for you and your audience can be a difficult task.
I’ve spent countless hours, days and weeks trying to figure out the “Perfect” About page and it’s still not perfect. But I am getting there; learning and adapting is part of the process.
I know how most bloggers feel when just starting out and are trying to create the “Perfect” About page, it takes time and you will get there. The following tips will help you in the process of creating your About page and hopefully steer you in the right direction:
About Page essentials
It’s About the Reader
What is one of the first thoughts most bloggers have when they just start writing their blog’s About page? That the About page is primarily about them.
When people visit your blog’s About page, the first thing that they want to know is how you can help them and what you do for them.
Yes, your story matters, but that can wait until you have grabbed their attention. By doing this you are creating an interest. They want to know more about how you can help them and what value you are offering.
For example, Richard Lazazzera (A Better Lemonade Stand) immediately asks his readers “Looking to build, launch, and grow your eCommerce business?”. This is how he pulls them in to keep on reading.
It’s important to figure out who your audience is and why they are visiting your blog. Some bloggers prefer to start their About page by talking about themselves and other bloggers start off by talking about their audience.
This mostly depends on you and what you prefer. I do however recommend that you talk about your audience early on because this is what interests them the most.
Your blog’s story
This is a great way of personalizing your About page and to show your audience the human side of your blog. People prefer to engage with a person more than they do with a business, that’s why you need to tell your story and connect with them on a human level.
We all love a story we can connect with, writing your personal story on why you decided to start blogging can resonate with a lot of people. You are creating a good level of trust and honesty, by being true to how you started and why you started blogging.
Be unique and creative!
Your personal story
Now it’s time to talk about yourself. Invite your audience in by telling them who you personally are, what you like to do and what your values are. For example, I enjoy rock music and traveling.
Find what makes you unique and share it with your audience, they may relate to you in a way that you could never have imagined.
Just be yourself and you will do great.
For example, Pat Flynn (Smart Passive Income) personalizes his About page in a way that is truly unique.
At some point, someone will want to contact you. For example, if someone just wants to say “Hi”, if someone has a personal question about one of your posts/pages, or for any other reason.
It is important to have a separate Contact page on your site, but it doesn’t hurt to add your contact information or a link to your contact page on your About page.
Call to Action (CTA)
Your call to action can be any type of action you would like the reader to take. For example, most bloggers end their About page with a ‘Newsletter Opt-in form’. This a great way to build your email list and potentially your income. Other calls to action that you can use, are:
- Directing them to popular posts;
- New products that you may be offering;
- Links to your social media channels;
- Upcoming event information;
- Free eBooks.
There are a lot of options, it mostly depends on what you want to achieve.
There are a few extra things that you can add to your about page to really give it an extra boost. These aren’t completely necessary, but they do help.
Social media channels
Adding links to your social media accounts can be extremely helpful. This will allow you to build your social media following (where you can quickly share your content with your audience).
Having social media links on your About page shows your readers that you are involved online. This means that they can reach you on the social media channels that you use.
*Not sure which social media channels you should use to promote your blog? Check out our: “Which social media channels should you use to promote your blog?”
A great looking photo or a few great looking photos of you or the people working for your blog can really create a sense of trust. When people see who is behind the blog, they tend to feel trust towards the blog.
Introduce your team
Talking about showing photos of the people working for your blog, introduce your team to your readers.
Being doing this you are allowing your team members to get personal with your readers and in the long term, build stronger relationships with them.
A Great opening headline
Use a great opening headline on your about page to immediately grab your reader’s attention. First impressions matter and starting with a great opening headline will assure that your readers will want to continue reading.
Social proof or testimonials
Social proof and testimonials are used to build stronger brand/blog trust between you and the reader. Your social proof or testimonials would normally consist of people recommending your blog as a good resource or quotes from people who have mentioned that you have helped and inspired them.
It can be anything said by your followers that you think would contribute to better trust building. Don’t create fake testimonials if you don’t have any, rather skip this section.
Wait until you have people talking about you, then you can decide to add social proof or testimonials to your about page.
‘Video’ is becoming such a great piece of content; more and more people are starting to prefer video over text and image-based content. Using a video to talk about your blog can save your readers a lot of time and they will enjoy it a lot more.
But, don’t make the mistake of only using video on your about page. Include text, images, and video if you can.
Examples of Great About Pages
ProBlogger by Darren Rowse.
In Spaces Between by Rachel MacDonald.
Moz by Rand Fishkin.
A Better Lemonade Stand by Richard Lazazzera. (As mentioned above)
Smart Passive Income by Pat Flynn. (As mentioned above)
Use these examples as inspiration when creating your own blog’s About Page. Creating your perfect About page may take some time, but that’s what it takes to create a great About page.
Good luck in creating your About page and make sure to use some of these tips to create or improve your About page.