The types of colours you choose for your brand or blog will be a key ingredient in your brand strategy.

Colours help us represent our brands in such a way that people will identify it as some form of personality or idea.

This will be essential if you want to be recognized as either friendly and warm or corporate and professional.

Colours do matter!

There are 3 types of colours that you should consider when choosing your blogging/branding colours, they are:

  • Primary;
  • Secondary; and
  • Tertiary colours.

Within these types of colours are a wide range of colours and each colour represents a personality and/or idea.

 3 Types of Colours:

Primary colours

Primary colours are the main colours of the colour wheel and they are also the most generic. These colours consist of and represent the following:

  • Blue (Corporate, High Quality, Competence and Masculinity).
  • Yellow (Optimism, Envy, Creativity, and Competence).
  • Red (Excitement, Lust, Power and Love).

Secondary Colours

There are 3 secondary colours and they are a mix of the primary colours. These colours consist of and represent the following:

  • Blue + Red = Purple (Power, Authority, Sophistication and Luxury)
  • Blue + Yellow = Green (Good taste, Envy, Refreshment and Harmony)
  • Yellow + Red = Orange (Food, Warmth, Fun and Frustration)

As you can see, these colours have some of the personality traits as the primary colours, but they also have their own unique traits.


Tertiary Colours

There are 6 main tertiary colours and they consist of the following:

  • Purple + Blue = Indigo
  • Blue + Green = Dark Green
  • Green + Yellow = Lime Green
  • Yellow + Orange = Gold
  • Red + Orange = OrangeRed
  • Red + Purple = MediumVioletRed

These all have similar personality traits to their original secondary colours.


Other popular/important colours

These are colours that are used quite often in the branding world and should be considered as a possible choice for your brand/blog. They consist of and represent:

  • White (Purity, Happiness, Cleanliness and Sincerity)
  • Pink (Sophistication, Sincerity, Feminine and Love)
  • Black (Fear, Sophistication, Expensive and Grief)
  • Brown (Nature, Ruggedness, Tough and Seriousness)
  • Grey (Calm, Depression, Dull, Balance)

Colour brings life to an image and a brand, without it a brand will struggle to stand out among so many other brands who use colour to their advantage.

Branding is important, for both a business and a blog. If you can decide on the right colour/s for your blog, then you will have completed one of the most important branding steps to starting a blog.

It can be difficult to choose a colour or a few colours for your blog, but it can be much easier if you choose colours that you like or that fit with the personality that you are trying to show.

Consider how you want people to see your blog and choose colours that reflect that idea.

Check out our post: “How to Create a Colour Palette for Your Blog“, if you want to take your blogging colours to the next level.

Good luck!