Writing the perfect blog post is what all bloggers want, we want to get the most out of our blog posts. But how do we achieve this? By following a blog post checklist.

There isn’t a secret formula on how you can write the perfect blog post, but there are a few things you can do to ensure that you get the most out of your blog post.

That’s why I am writing this blog post. The Ultimate Blog Post Checklist will help you check off things that need to be done before and after you publish your blog post.

The following will consist of things that you need to consider before and after you publish your blog posts.

Blog Post Checklist Essentials

Before Publishing

Before you publish your blog post, you need to consider quite a few things. Everything on this blog post checklist will help your post rank higher in search engines, be more appealing to your audience and it will also help improve the user experience for your audience.


Let’s start with SEO (Search Engine Optimization). SEO is such an important aspect of any blog, understanding the Basics of SEO is essential for any new and veteran blogger.

When optimizing your blog post for SEO, you need to consider 3 things.

Your Keywords, your title tags, and your images.


  • Did you do proper keyword research to identify the best keywords for your blog post?
  • Is your title a long tail keyword?
  • Did you include your main keyword/s in your URL?
  • Did you add your main keyword/s to your post description?
  • Repeat your main keyword/s in your blog post.

H1, H2 and H3 tags

Make sure that all title tags are correctly placed, this is extremely important, as it helps search engine scan your website faster.


Images have a huge impact on blog posts, especially if you write longer blog posts. They are also a great way to keep your content interesting. Images do require optimization for SEO.

  • Did you add a Title?
  • Make sure to include a caption.
  • Did you add an ALT text?
  • Did you add a Description?

Make sure you do careful research to ensure you get the most out of your keywords.


The biggest part of this blog post checklist is the content section. Your content is the heart of your blog post, it’s what it is all about. There are quite a few things you need to consider and do, in terms of your content. These include:

Content length

Is your content length at least a 1000 words or more? This isn’t always a must, but it sure does help with search engine ranking. Google loves content and the more you have, the better. But you should also consider how your audience would react to it.

It is important to find a balance between what search engines like and what your audience would prefer. A 1000 words is a good benchmark to use for how many words you should include in your blog post.

Did you include Links?

Did you include external and internal links? External links are important, especially if they lead to websites with high authority. Internal links help increase the exposure of other, important blog posts/page on your website.

Value and Entertainment?

Are you providing true value or entertainment to your audience? Will it help them in some way or will they enjoy what you have written and created?

Easy to read?

Do you keep your paragraph’s shorter or do they go on and on? Shorter paragraphs tend to do better, as longer ones can look boring and overwhelming.

Shorten your longer paragraphs and create a better experience for your readers!


Did you write a blog post for your niche-market or does it fall outside the scope of your niche? Try and keep your blog posts focused on your niche, people will start to recognize you as an authority figure for that niche and become recurring readers, if you stay within the scope of your niche.

Did you stay on topic?

Did you stay on topic of what you wanted to write about? If for example, your title was: “5 Ways To Improve Your Content?” Did you write about those 5 ways, or did you go off topic and write too much about something else?

Did you give accreditation?

Give credit to your sources or the images you are using. Not giving accreditation can be risky, as this can cause a lot of problems. Link back to the pages where you found your information or mention who the original author was.

Make sure to also link to the websites from which you found the images/pictures you are using. This is a simple act any blogger should implement.

*Tip: Try to use your own images/pictures as much as you can.

Did you include a CTA?

A CTA (Call to action) is a great way to let your users take action in some form or way. This can include anything from signing up to your newsletter, downloading an incentive or content upgrade and following you on social media.

I highly recommend adding a CTA to your blog posts, they contribute greatly to a blog becoming successful in the long run.

Did you ask a question?

Asking a question creates an opportunity for further discussion, it allows you to start a conversation with your audience. This is an extremely simple way to get feedback from your audience.

Starting a discussion with a question to your audience will also help you find new ideas for future blog posts.

Did you proofread?

Proofreading is an important aspect of blogging. Make sure that you didn’t make any writing mistakes and that everything you have written makes sense.

I use Grammarly to help check my blog post’s grammar. I also go through my blog posts a few times to make sure that I haven’t missed anything that I wanted to write.

Did you add a featured image?

Adding a visual element to your blog posts can improve the chance of people clicking on them, especially when you share your blog post’s link on social media. The social media channels will usually show the featured image and the blog post’s description alongside the link.

General Management

There still a few things you need to check before you finally publish your blog post. These are a few last things you can check off the blog post checklist.

Is your URL short?

Shorter URLs tend to do better, they look much more appealing, and they are more memorable. Try and keep your blog post’s URL short, with a focus on your main keyword/s.

Links Checked?

Make sure that all links are working and that they lead to wherever you wanted them to lead. Links can become broken at any time, this is because people can change their URL’s, or they may have removed their post or page.


Make sure that you have used the right tags for your blog post. Tags help people find your blog post when navigating your website, especially when they are using the search tool on your website (if you have one).

After Publishing

Finally, after doing all the hard work to make sure your post is ready to be seen, you can move on to the next steps. You can publish your blog post on to your blog. But the work doesn’t stop here. To get the most of this blog post checklist, you need to do the following:

Share your post!

We live in a world where there is so much going on online. It is becoming harder and harder to be seen online without the help of social media channels and email marketing. That’s why you need to start sharing your blog posts to whatever social media channels you are using.

I highly recommend using Pinterest.

This is one of my favourite social media channels, it has such a unique way of displaying articles and blog posts. Pinterest truly is an innovative social media channel, especially for bloggers.

You can also share your blog post on channels like:

  • Facebook;
  • Google+;
  • LinkedIn; and
  • Twitter.

You can also use emails to share your blog post, let your email list know when you have published a new blog post. They are your audience of course and they deserve to know, use this as a way to build a stronger connection with them.

Reply to comments

Make sure that you are replying to comments on your blog and if you have shared your blog post on social media, then reply to comment on your social media channels as well. Your audience may have questions, they may provide feedback, or they may just say thank you for your blog post.

Whatever the reason is for the comment, reply to them. Let them know that you are listening and that you want to build a relationship with them.

Check analytics

Make sure to check the analytics of your blog post after a few days, weeks and months. Did your blog post reach a lot of people? How did people react to it on your social media channels? Did you share it on the right day and time of day?

Figure this out and see what works best for you and your niche. This will help you improve how you promote your content in the future.

Did you do everything on this blog post checklist? Do you still need to work on a few things? Figure out how you can achieve this and get the most out of your blog.

As always, Happy Blogging!