It can be either really easy to choose a blog name or really difficult. When starting out online, many bloggers tend to struggle with their blog’s name. Many of them work on their name for weeks or even months.
Coming up with a unique name for your blog can sometimes be frustrating. It took me months to figure out what to call my blog before I settled on Blogineur, so I know what you’re going through.
When you’re deciding on a name for your blog there are a few things you should consider before making your final decision. A name shouldn’t be just a name. There has to be meaning behind it or a story or perhaps it symbolizes something but you shouldn’t just settle on anything.
Your blog’s name should have some relevance to what your blog is about. When people hear your blog’s name they should almost be able to guess what your blog is about.
If you haven’t decided on a topic or niche for your blog, then check out this post: “How to Choose The Perfect Niche for Your Blog“.
It is also important to remember that your blog’s name will most likely be your domain as well, so try keeping it short and simple. Try to come up with a name that is catchy, but not difficult to remember. If it’s difficult to pronounce, people will forget it easily.
Another thing to consider when deciding on a name for your blog is to establish whether the name you choose will be brandable in the future. This is important especially if your goal is to turn your blog into a potential business.
How do you choose a blog a name?
So how do you come up with a name that does all this? A name that has meaning and doesn’t confuse your readers?
Well, first you have to get an idea of the different types of names that exist. This will give you some guidance on how to come up with the perfect name for your blog.
1. Descriptive Name
A descriptive name does exactly what it says. It is a name that directly describes what your brand or blog is all about. Take “SmartPassiveIncome” for example, if you had to guess what the blog is about, you’d almost certainly say passive income, right? That’s because the name suggests it.
A descriptive name, however, is not a great option for people who wish to turn their blog into a brand. This is because it might be difficult to brand a ‘generic’ or ‘everyday’ word.
You may also find it difficult to stand out and build a distinctive brand. It is not impossible, but it is a lot more complex.
For example, you may find it difficult to protect your brand name when it is something people use every day. Take nature for example, if you blog about nature and your blog’s name is “nature” you might find it difficult to brand or protect the word “nature”. It would be extremely hard to stop people from using the word “nature” on products or services of their own.
On the other hand, descriptive names are easier to find for search engines. It also makes it easier for people to get an idea of what your blog is all about and whether or not it is what they’re looking for.
Combination is a type of name that is made up of two words to create a new word. Take Blogineur for example, it consists of the words Blog + Entrepreneur.
When you are thinking of using combination as a method of creating a name for your blog, it is important to remember that the words you choose to combine should at least have some relevance to what your blog is about.
Like in our case we chose to go with blog + entrepreneur because that is what our blog is about; “showing you how it is possible to become a blog entrepreneur, by blogging about it”.
What makes combination so great is the fact that you can create something completely new. This gives you the opportunity to stand out and be unique as a blog or brand.
Combination also makes it easier for you when it comes to registering your domain. When you come up with something completely new, chances are that no one is using that name. This means that the domain name is most likely also not taken yet.
This type of method worked for us and it can help you a choose a blog name for yourself as well.
3. Your own name
There is also the option to just go with your own name and surname as the name of your blog. This is not uncommon, in fact, most bloggers still do this. It is a great way for you to brand yourself and not just your blog as a stand-alone.
Using your own name is not a bad option but chances are that your domain is already taken unless you have a name that is really uncommon.
I do believe that if you do brand yourself and use your name and surname for your blog it will make your audience feel like they can relate with you more. People relate to other people and not necessarily with brands.
4. Abstract name
Abstract names are the best names I believe when it comes to branding. So, if you want to brand your blog’s name in the future I suggest you go with an abstract name.
Abstract names are unique and have no relation to your blog. It does not describe what your blog is about at all. It is usually just a random word that you either made up or has meaning to you.
Now I know I said that your name should have some relation to what your blog is about but when it comes to abstract names it doesn’t have to. This is because abstract names are new words that do not exist yet. They are names that are created and are not seen very often.
This is powerful because the made up name/word does not have a meaning yet and you can assign a certain association to the name/word so that when people see the word they know what the brand or blog is about.
Examples of abstract names:
Most people think of “gaming” when they see the word Kotaku that’s because Kotaku was a word that was created and didn’t exist before so it had no meaning and when it was created as a name for a blog that posts reviews and news on gaming people became familiar with it as an entity that has to do with gaming.
Thus they automatically assign their own meaning to the word and now whenever someone mentions Kotaku in a conversation people will immediately think “gaming blog”.
That’s the power of an abstract name!
It is a very powerful tool if you wish to stand out and create your own unique brand that people can easily identify and relate with.
I would suggest you get some ideas from other people’s blogs that make use of abstract names and perhaps read on how they came up with that particular name or even ask them if they don’t have a story. I’m sure they won’t mind giving you some tips.
Or what I usually do is look at existing abstract names and see how I could come up with something better using the same letters or just change one letter to come up with something completely new.
Just be careful when using existing names to come up with something new. Some people might see it as imitating their brand if your name is too similar to theirs. That’s why I suggest you create a name that is unique and has some of your own creativity behind it.
Other options you can make use of is acronym type names. This is simply where you have a few words and only use the first letter of each to create a brand or name for your blog.
There is also the option to use geographically based names. This is also a popular trend amongst bloggers.
Just make sure it relates in some sense when you decide to go with geographical or acronym name types.
Deciding on the best name may take some time but with some brainstorming and a little bit of creativity, you will get there.
Your blogging goals
Now that you have some background on the different name types ask yourself what type of name you would like best and which one will suit your blogging goals.
If one of your goals is to create a distinctive brand, then an abstract name might be better than a descriptive or geographical name type. This way it is easier to stand out and be unique. It’s also much better to build a brand from a created word than an existing one in my opinion.
So the important thing to remember is to take your goals into consideration before you decide on any name. Think of what it is that you want to achieve with your blog. If you’re just going to blog for fun then maybe descriptive or acronym type name should suffice.
It all comes down to how serious your blogging is going to be. So choose a blog name that will compliment your brand, its strategy, and its content.