Branding. One of the most important aspects of a blog or business. You need to do a few things to establish your blog’s brand, one of which is to create a colour palette for your blog.

Branding is how you represent yourself or your business to the world. Your brand is the first thing people will see and experience when they visit your blog. Your brand is also what people hear by means of word-of-mouth.

Branding, however, is such a huge topic to cover, that’s why I will only be talking about one part of branding. That part being brand colours and more specifically, your colour palette.

A few weeks ago, I wrote a blog post on the “types of colours and what they mean for your brand/blog”. If you are interested in learning what colours mean for your brand/blog, go check out that post.

Choosing the right colour/s is important for your brand or blog, without it, everything would look quite dull.

Some of the most popular brands in the world have more than one colour. They have a few colours that complement each other and this ultimately helps to create a unique look for the brand.

This collection of colours is usually referred to as the brand’s colour palette. A colour palette in the branding world is used to identify a brand’s different colours. It is also used to see how well these colours will look together.

Colour palettes are great for making sure a brand stays consistent with their colours.

An example of a green and brown colour palette:

This type of colour palette is mostly used by brands who are involved with nature, such as camping or outdoor activities.

But, how do you create a colour palette for your blog?

How do you create a colour palette for your blog?

Adobe Kuler

The first thing you need to do is head on over to Adobe Kuler. This is where you will identify and match all your colours for your colour palette.

Adobe Kuler is one of the best tools that you can use to create a colour palette for your blog. It’s main purpose is to identify colours and help people create colour palettes.


Create a colour palette from a colour wheel

As soon as you visit Adobe Kuler, you will see a page similar to the what is shown in the image above.

The colours of mine will look different than yours. This is because it was a set of colours from a previous colour palette I was working on.

As you can see from the image and the colour palette I showed earlier, colour palettes usually consist of 5 colours. This is the popular choice, but it doesn’t mean you have to choose 5 different colours.

You can choose between 2-5 colours if you don’t want too many colours.

I recommend that you choose at least 3 main colours for your blog and 2 different colours that you can use for extra things.

How to use this tool?

This tool is actually so easy to use, there are a few key areas that you need to pay attention to:

  • First, the colour wheel, here you can click on any of the colours that have been selected and drag them to a new position on the wheel.
  • Secondly, the colour palette itself, this where you will see how the colours look together.
  • Thirdly, the colour bars, RGB values and the HEX codes for every colour that is on the colour palette. Here you can manually drag the bars left or right. You can also change the values to change the colours, depending on your liking.
  • The last area that you should pay attention to, is the colour rule. The drop-down options for different types of colour rules. These rules help you to choose colours that will fit together, in terms of certain ‘rules’. This is to help you choose the right colours. You can always choose the custom rule if you want to choose your own colours.

You can easily use these ‘key areas’ to create a colour palette for your blog. Many people use this method, but there is a method that I like using more.

Create a colour palette for your blog from a picture or an image.

If you look at the image above, in the top right corner there is a camera. This is where you can choose an image or picture, that you will use to create a colour palette.


Create a colour palette from a picture:

I used a photo of a tiger and found a few colours from the photo that look great together. I did this by choosing one of the ‘Colour Mood’ options in the top left corner. These colour mood options will help the Adobe tool to choose certain types of colours in the picture that represent a certain mood.

You can also change the colours to a specific spot or point in the picture, to create your own custom mood. This is great if you want to choose a specific colour in the picture.

Once you are happy with the colours, you can click on the colour wheel again in the top right corner. This will bring you back to a page like I showed earlier.

Just like I explained earlier, now you can change the colours according to certain ‘rules’ or adjust each colour on their respected bars and that’s how you create a colour palette for your brand!

You can now either save this colour palette (you will have to create an Adobe account first) and download the colour palette. You can then open in it Adobe software, like Adobe Illustrator; or you can recreate the colour palette on your own, using any design software or website, such as Canva.

If you are unfamiliar with Canva, check out our post: “A Basic Walkthrough of“.

Colour is extremely important for branding purposes, both in blogging and in business. That’s why you need to create a colour palette. It’s an extremely creative way to keep track of your blog’s/brand’s use of colour.