Social media helps bloggers promote their content in a way that search engines can’t offer. But, choosing a social media channel for your blog can be hard. In this post, I will help guide you in choosing the right channel for your blog.
Being on social media is a necessity for your blog, especially if you want to grow your audience and increase your blog’s/brand’s awareness.
Social media channels can no longer be ignored as a source of communication and it should be included in your marketing strategy.
Social media has a lot of advantages for your blog, which is why you should make use of it.
What to consider when choosing a social media channel for your blog
1. The type of content you are creating
The type of content you are creating will in certain situations determine which social media channels you choose. Not all content will work effectively on all social media channels and each channel is unique in its own way.
Image-based content will work better on social media channels like Instagram, Pinterest and Tumblr and video content will work better on channels like Facebook, YouTube, Snapchat, and Periscope. Twitter, for example, is perfect for quick news updates and short text-based posts, because Twitter is sometimes compared to micro-blogging.
2. How much time you have
Managing social media channels requires a lot of time and effort. It might have a negative effect on your social media strategy if you are not taking this into account.
I once co-managed a Twitter account that shared-up up-to-date gaming news and it was only then that I realized how much time and effort it takes to manage social media channels.
That’s the great thing, I learned so much about Twitter and how to use it. It may take a lot of time and effort, but you will most certainly reap the benefits if you manage to create a viral tweet.
The amount of time and effort you need to put in will differ from channel to channel or depending on your niche, all social media channels are unique and each one will require a different approach.
3. Your budget
This mostly depends on if you want to create Ads to boost how many people see your content. Creating Ads to promote your content can save you a lot of time and effort, but it does cost money.
If you want to create social media Ads, then Facebook, LinkedIn, Instagram and Twitter would be great channels to use.
These social media channels make it extremely easy to create Ads in order to target specific people. Be sure to do careful planning and make sure that you have the budget to successfully run a Social Media Ad Campaign.
4. The type of audience you are targeting
There are a few things to take into mind when choosing a social media channel for your blog, based on the type of audience you are targeting. The first being the average age of your audience, are they young, middle-age or older?
This can have a huge impact on your choice, because if you are targeting younger people, then I would recommend channels like Instagram, Tumblr, and Snapchat. On the other hand, if your audience is older, then your approach will be different and you will need to use channels like Facebook and LinkedIn.
Maybe you are targeting a specific gender? Your type of blog could be gender specific and you would then need to choose a social media channel that can help you in reaching that audience.
Take Pinterest for example, a survey from Statista found that 60 percent of global Pinterest signups were female. This means that if you wanted to target women, then Pinterest would be a viable option for you.
5. Competitor’s activity
Choosing a social media channel that most of your competitors use, can be a viable option. This is because your competitors may have already figured out which social media channel works best for your niche.
You can adapt faster to a specific social media channel by studying your competitor’s activity and learning from them. Learn how they behave, what type of content they post, what type of content has higher engagement, how often they post and how they interact with their audience.
You should however try and be original. Learn from your competitors and adapt.
A simple way to see what social media channels your competitors are using is to:
- Check if they have any links to their social media on their websites; and
- Search your niche on any social media channel that you find interesting and check if there are any competitors.
6. What channels your audience is using?
This is one of the most important things to consider when choosing a social media channel for your blog. Figuring out what social media channels your audience is using will be essential for your blog.
The demographics of your audience can determine what channels they are using. What a social media channel offers to their audience, can also determine if they are using it.
For example, if they want to post photos of what is happening in their life, then they will most likely use Facebook or Instagram. Comparing the features of a social media channel to what you have to offer, can help you in determining if you should use that channel.
A trending social media channel can also be an option when choosing a social media channel. Social media channels usually trend when they are either new or they have a new and entertaining update.
People love using new features that social media channels have to offer and by using this to reach your audience, you will be able to attract a lot of people to your blog.
7. Your objectives/goals
Your choice of a social media channel should reflect what you are trying to achieve, i.e. your objectives and goals as a blogger. Figure out what you want to achieve and use a social media channel that can help you to accomplish your objectives and goals.
- Are you trying to attract people to your blog?
- Are you aiming to build brand/blog awareness?
- Do you want to create a faster communication network?
- Do you want to interact with other bloggers in your industry or business owners?
These are just a few objectives/goals that you may or may not be interested in. Social media can truly help you in achieving most of these and any related objectives/goals that you might have.
8. Choosing a channel based on popularity
Choosing a channel for your blog, based on how many people are using it can give your blog a great head start. Take Facebook, for example, they just reached a total of 2 billion monthly users. That is quite a lot of people that you could potentially reach.
Other popular social media channels include:
- Pinterest; and
These are some of the top performing social media channels and any of them would be a viable option for your social media marketing strategy.
9. Choosing a niche social media channel
These type of social media channels aren’t as popular as the ones that I have just mentioned, but they are niche targeted. They attract exactly who you are trying to connect with. Niche sites can be found quite easily, all you have to do is type in:
[Keyword + social media site]
I just search for the following: “Travel social media site and Music social media site”, as you can see from the image above, the first few results are just a few blog posts and then something catches my eye.
The ‘Travello App’ and ‘Loudup’, this is social media networks that were made specifically for that specific niches and they actually look quite interesting.
You can use this method to find almost any kind of niche specific social media channel.
10. B2B OR B2C
The last thing that you may want to consider is if you are targeting another business/blog, i.e. business to business (B2B) or are you targeting a customer, i.e. business to customer (B2C).
This can also determine which type of social media channels you use. LinkedIn and Twitter can be used for B2B and channels like Instagram and Facebook can be used for B2C.
By considering all these things, you will be able to choose a social media channel that works perfectly for you and your blog.
Choosing a social media channel for your blog should be done wisely, as you do not want to waste your time, but be sure to experiment with new channels once you are well established and fully functioning.