To get your blogging business started is probably the most challenging process I’ve faced in my blogging journey so far. I’m sure there are still a lot of challenges that lie ahead but I certainly believe that the startup phase is the most challenging.

It is not easy and takes a lot of time. I think what annoyed me the most was probably the little hurdles or speedbumps I faced. These were minor problems but would keep my productivity on hold for quite a while and that’s what frustrated me the most.

While these challenges are part of your blogging journey, it doesn’t mean you HAVE to struggle.

These speedbumps or hurdles can be dealt with more efficiently.

I will provide you with 3 things that I believe will help you minimize some of these bumps, thus saving you some of the frustration. It will also help you stay more productive during the start-up so that it doesn’t feel like you’re stuck.

Blogging Business Essentials:

A Niche

Before you can even start your blogging business, you should first establish what your blog is going to be about? Do you know what your Niche is? What are you going to blog about? What is the topic that you are going to cover? Do you know what are you going to specialise in?

If I can give you my personal advice, choose something that you’re passionate about. Trust me! You don’t want to blog about something you really hate. Don’t just blog about something because it is popular and will increase your chances of monetization.

You’ll become frustrated and unfulfilled very quickly, which can make your blogging business seem like a complete failure. You’ll probably want to give up.

If you choose something you love, you’ll probably work extra hard and not even notice it. Yes, it’ll still be hard work, but it won’t feel like work in a sense.

Find out what your passion is and go with that. You can think about monetization strategies later, trust me there are a lot of clever ways to monetize online. For now, you first have to get started before we can talk about monetization strategies.

Check out our post: “How to Choose The Perfect Niche for Your Blog“, for more information on how you can choose a niche.

A Plan

Where do you want to go with your blog or where do you see it going? I know this can be difficult to answer in the beginning, but it’s important to figure out some sort of goal you want to achieve.

Sometimes when creating or coming up with a plan, it can make everything seem too “technical”.

Why can’t I just blog, right? That’s what I thought when I started out. I just wanted to see where things would go.

A plan seemed like too much work and made everything too complex and on top of that I didn’t know where I wanted my blog to go, so how would I even begin to set up a plan?

And if you’re feeling this way, don’t worry it’s normal. I’ve been through it as well, it’s frustrating. That is why I believe you don’t have to come up with the best plan and set it out in stone.

It doesn’t have to be “the perfect plan”.

Your plan can just be an idea or a small thought of where you’d want your blog to go. If you’re not sure at the beginning, that’s also fine but start thinking about what you’d like to achieve with your blog.

Your plan can literally be your next logical step. It doesn’t have to be your end result immediately.

That is way too broad and complex. Narrow it down to smaller goals and focus on one at a time.

If you’re considering starting a blogging business, then your plan shouldn’t be “I want to become the best gaming news blog in the industry.” Your plan at that exact moment should be start-up (next logical step).

If you have an idea of where you want to take your blog, keep that idea in mind but break it down.

Find out what you can do at this exact moment, that’ll take you closer to your end goal. Always break your goals down into more manageable and reachable goals.

A brand

Does my blog really need a brand? Yes! Your blog is going to be part of your business. It is a way for you to engage with your audience and customers. A brand is very important because it helps you stand out in all the noise.

To create or to come up with a brand is a challenging task but think of it this way, if your brand was a person what would he/she be like? What characteristics would he/she have? How would he or she talk and in what tone?

By seeing or thinking of your brand as a person it makes it easier for you to establish what type of brand you want to create. What do you want people to think of your brand? Do you want them to see your brand as a luxury brand or a more relatable brand that is fun and youthful?

Ask yourself these questions and try and establish how you would create those associations in the mind of your readers. This can be done through the actions, behaviour and characteristics of your brand.

Brand Attributes

Give your brand 4 – 5 attributes. Is your brand fun, ambitious, caring and friendly or is it professional, luxurious, distinct and expensive? Think of a few attributes and write them down, as you’ll use them to create your content.

This will help you to create consistency, which is very important for a brand.

Use these attributes to add colour and perhaps a logo or slogan to your brand. If you had to convey your brand’s characteristics through colour, what colours would you associate your brand with? The ideal number of colours for a brand should be between 3 – 4.

So, think of a few colours you think would suit your brand. I recommend you do some research on the psychology of colours as some colours can evoke or convey certain emotions. Find out what colour conveys what type of emotion and see which will best suit your brand’s characteristics.

Next is probably your logo? If you can’t design your own or don’t have the budget to hire a professional designer, that is fine because you don’t need to hire a graphic designer or spend large amounts of money on designing the perfect logo.

Chances are your logo is going to change anyway when you re-brand in the near future as your blogging business become more sophisticated. I recommend you use Fiverr when you start out.


Fiverr is a great tool you can use for literally anything! It is a website where people offer various services and include services such as graphic designers, logo designers, content writers, proof-readers, video editors and more.

On Fiverr, you can search for services you need and also adjust the budget to the budget you can handle at the moment. So, if you’re looking for a logo designer but you only have a budget of $50, well then adjust your search so that it meets your current demands. You’ll actually find some decent designers with a budget of $50.

I’ve used Fiverr before to create a logo for a clothing brand I once wanted to pursue and I paid $12 and got a really well-designed logo.

So, if you’re starting out, use Fiverr and when you find someone who suits your budget and style, make them aware of the type of brand you’re trying to create and let them know what your brand’s characteristics and attributes are.

These are the 3 most important things I believe you’ll need during start-up to help you build some kind of foundation for your blogging business to work on.

If you haven’t started your blog yet, you can check out our tutorial on “How to Easily Start a Blog“.

From here on out you can just build and improve on this foundation and get your brand out there!

Good luck!