Your blog’s brand is a key element in how people see your blog. Incorporating your brand into your blog can make it really stand out and look like the ‘real deal’. There are a few simple things you can do to better represent your brand in your blog.

By applying the following examples, you will immediately create a more professional-looking blog that compliments your brand and its message.

A blog’s brand elements

1. Typography

Choosing the right typography is an important step that most people probably overlook. Your typography should suit your brand or its message or even the niche that you’re specializing in.

For example, if you blog about gaming, fonts that are bold and tech-savvy will be great for your blog because it gives your blog that modern feeling that represents technology.

Font variety

When deciding on a font for your blog it is important to choose between at least 2 – 3 different fonts. A bold or strong looking font for your headings and a less dominant looking font for your body text.

It would be wise to use different fonts for both your heading and your body text. If you use two different fonts for each it will allow you to create headings that stand out and grab attention. This way your content looks less generic and has structure.

The fonts you use should be consistent throughout all your posts. Try not to post each blog in a different font. You should keep your heading and body fonts the same for all your posts.

Readability

Another thing to consider and probably the most important is to always choose a font that people will be able to read. A font might look great but what’s the use if your readers can’t make out any of the letters? So be sure that it is readable.

You can ask a few friends or family members if they can make out what your text says before deciding on a font.

Google Fonts

Google fonts is a great tool you can use to get an idea of what type of fonts you’d like to use. There are over 800 different fonts you can choose from. Be sure to check it out and play around with it, I’m sure you’ll find something you like.

Also, if you’d like to read more on fonts you should check out this post on How to Choose the Right Typography for Your Blog.

2. Images

When you are adding images to your blog posts it would be wise to keep the look and feel of these images the same throughout all your posts. If you’re trying to portray a fun and happy type of blog or brand, use images in your posts that might evoke this feeling.

Try to not use the same image over and over again but rather keep the style of all the images the same. For example, if you like to use cartoonish illustrations use that as an ingredient for all your images on your blog.

It is really a great way for you to set yourself apart from other bloggers. It’s like having your own style and look to your blog that cannot be imitated. Find out what type of images you would like to use and use them as inspiration when looking for images or when designing your own.

A blog that has mastered this strategy is abetterlemonadestand.com. They use the same style for all their images and even use most of the same colours for each. This way their blog looks organised and less ‘noisy’. It’s almost as if it’s easier on the eye and has a cleaner look to it.

I actually prefer this look when I’m scrolling through posts. It’s much easier to find what you’re looking for because there’s a balance between the images and the heading. The images shouldn’t take the attention away from your heading. After all, you want people to read your content.

3. Writing personality

A good way for you to paint a picture of what your brand stands for; lies in your writing style. When you are writing posts think of your brand as a person.

How does it speak? What does it value? What are his personality traits? Is he friendly, ambitious or passionate? What type of language does he use, is he formal or chilled out? What is his tone of voice?

All these things can really help you to create an association in the minds of your reader of what your brand is all about and what it stands for. So, figure out who your brand is as a person and incorporate it into your content.

It won’t help your brand if everything on your blog looks great but the content on it does not. Your content is just as important as your brand promise. You should create content that is of value to others. To create content of value, it either has to be informative or entertaining, keep that in mind.

4. Colors

When you are creating your blog’s brand, it is always important to consider color and the psychology of color. Brands don’t just use a color because it looks nice. There’s actually a real meaning behind the colors they use.

Colour is very important and should not be ignored!

You should use your brand’s colors on your blog and also on the material you offer. If you offer a free e-book, for example, be sure to include some of your brand colors to give it a distinctive feeling.

The perfect number of colors to use depends on you but I’d say keep it between 2 – 5 colors. You want your brand to look professional so this will definitely help in the process.

Also, keep the use of your colors consistent. If you change your colors each week then you will struggle to build up a brand for your blog. By keeping it consistent people will identify much more with your brand and blog. Don’t confuse your audience, keep it simple.

5. About page

Your about page is probably the most important page on your blog. It is the first page any person goes to, to find out whether or not they are at the right place. A lot of bloggers don’t spend time on their about page because it may seem irrelevant. But it’s not, trust me!

This is where you can truly show off your blog’s brand. You can inform people why they should read your blog and how you intend to help them. It’s the page someone goes go too, to find out how they might benefit from your content and who you are as a person and what your blogging goals are.

Use your about page to paint a picture of who you want to become as a brand in the future. Don’t leave it empty because anything is better than nothing.

Having an about page makes your blog seem legit and also builds credibility for you and your brand.

If you want a detailed post on what to include in your about page you can check out this post: What to Include in Your Blog’s About Page.