Not sure how to monetize your blog?
Well, don’t worry because there are quite a few methods of monetization, with each of them having their own advantages and disadvantages.
All of these methods can be used for your blog, even if you blog about your passion you can still make use of these methods to generate a revenue from your blog.
Methods you can use to monetize your blog
1. Affiliate Marketing
Affiliate Marketing is probably the first thing most bloggers try when they are just starting out.
This type of marketing is simply when you promote someone else’s products on your blog and earn a commission when someone purchases the product through your marketing efforts.
This is great for bloggers who don’t have any products of their own yet. It’s also a great way for bloggers to promote a product that aligns with their audience and relates to their blog and content.
How it works?
For example, if you have a blog that does reviews on rock music albums that are released, you can promote a product like iTunes where your readers can purchase the albums that you have reviewed.
For each album that you review you can promote it through iTunes’ affiliate program on your blog.
This way when someone reads your review and decides to purchase the album through your marketing efforts and the sale is successful, then I-Tunes will pay you a commission.
To get started with affiliate marketing all you have to do is to find a product you’d like to promote.
Find out if that company has an affiliate program and then simply apply for their affiliate program.
If you want to know how to find an affiliate program check out this post: The Gateway to Finding Affiliate Programs.
When you decide to promote a product through affiliate marketing it is important to promote something that is aligned with your existing audience.
Also, don’t promote a product that is of a lower quality than the quality of your brand and blog. Your affiliate product should be seen as if it was your very own product that you are selling.
This way it still provides your audience with the same quality that they are used to getting from your content and blog overall.
2. Online Courses
In my opinion, probably one of the best ways to monetize your blog is through online courses.
Now I know you might already be thinking “but I have don’t have enough knowledge or experience to teach people something”, but trust me anyone can create and sell an online course.
You don’t have to offer degrees to your readers, it can literally be about anything.
How you can do it?
Let’s say you have a passion for gaming and you start a blog about it. On this blog, you do reviews and updates on new releases for console-gaming.
You also post videos of your gameplay where you review the games and give your verdict. You have a great following and quite the number of followers, but now what?
How do you monetize? Can you really create an online course about gaming? What can you even create?
That’s probably most people’s first thought. But think about it this way, most of your readers are gamers, right?
Wouldn’t they also love to start a gaming blog and a Youtube channel? Where they can post their gameplay videos online and build a following which they can monetize from later on?
Well, you have been blogging for quite a while and happen to know the ins and outs of how to manage a blog and gaming channel.
You can use this information and experience to create a course for gamers who want to start a gaming blog or Youtube channel. This course can show and guide them on how to start and run one effectively.
Imagine if Pewdiepie, although sometimes controversial, had to offer a course on how to start a gaming channel and included some of the strategies he believes helped him reach success.
Most gamers would love to buy that course and get insight into what may work and what will not.
It’s that simple you just have to know something or know how to do something that other people don’t and help them get results. Your readers may want to start a gaming channel but have no idea where to begin.
Centered around a skill or a passion
The best thing about courses is that it can be centered around your passion or even a skill that you might have.
Yes, your passion, for example, if you’re good at cooking or just love to cook why not teach others?
See here’s the thing if you love something, I’m sure you’re going to keep yourself busy with it every day, and what happens if you do something over and over again? You can only get better and learn how to improve.
So whatever it is that you love, you can turn it into a course where you teach or guide people who wish to pursue the same passion. You can show them all of your techniques and what you have learned over the years.
For example, what do you do in your spare time?
Why not show others what you do and how you do it? You just need to be a little creative and you’ll be amazed at what you can come up with.
Each one of us is good at something, that others also might want to be good at.
Popular examples of online courses
If you’re still not convinced that it is possible I’ll include some examples of courses centered around a passion:
Love fitness and have been exercising for years? Why not sell an online course where you show and guide people on what works for you? The course can include things such as:
- Your eating habits;
- What food do you make for yourself to stay in shape?
- How do you perform certain exercises and what exercises do you perform?
- What tips do you have to offer for people who would like to become more active?
- What are your training routines?
- Include a diet program in your course perhaps?
You can also reach more people with courses because the course is recorded up-front and once a purchase is made all of the content becomes immediately available to the person. You don’t have to deliver courses live or do webinars.
It can be recorded and marketed once it is finished. Occasionally you can update your videos and content to keep the course fresh and up to date.
So, the key things to remember about courses is to center it around something you do every day. A passion, something that you have become so good at that you can teach others.
It can be anything! Even if it is teaching people how to draw, you’ll be surprised.
3. Online coaching
Online coaching is another way for you to monetize your blog. It is somewhat similar to courses because just like courses with online coaching you can teach anything but it is different due to it being more of a one-on-one type of teaching.
It requires continuous work and you will struggle to reach the number of people you’ll be able to reach with courses. This is because of the time and effort that goes into online coaching.
You’ll have to deal with one person at a time and not like courses where everything is recorded up-front and the customer can just watch the videos or access the content in his own spare time. There is nothing wrong with online coaching though.
If it something you prefer, then you should go for it. I just believe that courses are a better option when it comes to efficiency.
4. Sell E-Books
An e-book can range from simple tips to a comprehensive guide. It depends on what your topic is about. Just like online courses an e-book also gives you the opportunity to generate a passive income from your blog and just like courses it can be about anything.
Whether it is a How-to guide or even in the form of a diet program. It doesn’t matter what you write about as long as it is providing value to your readers.
A few examples of e-books that can be created:
- Fitness e-book in the form of a diet program
- Cooking e-books containing some of your favorite homemade recipes and how to prepare them for people who love cooking
- A vlogger e-book containing all the resources required to manage and run your very own vlogging channel for aspiring vloggers
- A comprehensive guide on how to brand your blog type e-book
- An e-book containing some of the essential resources each aspiring blogger will need when they are starting out.
The options are endless.
The key thing to remember is to deliver value!
If you are looking for a comprehensive guide on publishing and marketing an e-book I recommend this e-book from Pat Flynn: E-Books the Smart Way.
5. Google Adsense
Adsense is a method you can use to monetize your blog. You earn revenue by placing ads on your site or blog. I haven’t personally used Google Adsense yet but I might look at it in the near future.
How it works?
Basically, how it works is you sign up for Google AdSense and according to Google Adsense’s page, after you have signed up you can then select the type of ads you want to display on your site.
You are in control. If you don’t like a particular ad because it doesn’t suit your site you can block it.
After you have selected which ads you want to display on your blog or site, you can choose where you want these ads to appear.
Once you have made your decision, advertisers will bid for your ad space like a real live auction.
After the auction, Google handle’s all the billing processes and you simply earn a revenue each time an ad is seen or clicked. Once you accrued a certain minimum amount, Google will then automatically pay you.
You should know that although you can earn a revenue from Google ads, don’t use it as the only way to monetize your blog.
People, in general, don’t like ads, so I’m not so sure if it is effective but I haven’t tried it yet so maybe it is. It’s just my opinion.
You should try it out if you think it could work for you. The only reason why I haven’t tried Google Adsense is that it doesn’t suit our brand at the moment and we don’t like the look of ads on our blog overall.
But hey your blogging goals might be different so don’t hesitate if it is something you’d like to try. If you want to know more about Google Adsense, go check out their page.
There are a lot of ways to monetize your blog and each of them is different in their own way. When you are looking for a method to monetize your blog, always consider your blogging goals and what it is you are hoping to achieve.
Then decide on a method that best meets these needs.