The process of monetizing your blog is can be difficult, any blogger will tell you that.
There are a lot of hurdles that can slow you down during the monetization process, for example, not knowing what type of product to promote.
Monetization is important for your blog if you want to turn it into a business in the future.
It will take a lot of trial and error to successfully monetize a blog. When bloggers start to incorporate monetization strategies into their blog, they tend to make a few mistakes.
Mistakes to avoid when monetizing your blog:
1. Blogging for the wrong reasons
This is a common mistake that a lot of bloggers make. If you start blogging for the sole purpose of monetizing and not really helping your audience, then you will struggle. Your growth as a blogger will also be limited.
But if you start blogging for reasons, such as to have the freedom to work for yourself and help or entertain people, then you will have a much better chance at succeeding.
Build trust and incorporate helpful products into your blog that could help your audience.
2. Promoting or selling something that doesn’t work/help
Going on from my last point, it can damage your credibility as a blogger if you promote or sell a product that doesn’t work or that will not help your audience.
This can be considered false advertising and it should be avoided at all cost. Make sure each product that you sell or promote is effective and provides value to your audience.
3. Promoting lower quality products for a higher commission
This is something a lot of bloggers tend to do, it happens all the time. This is when bloggers promote a lower quality product, instead of a higher quality product, because the profits or commission they will receive will be much higher.
There will be cases where bloggers trust or believe in a lower quality product more, because of personal preference.
This is absolutely fine, but if you are deliberately promoting a lower quality product to increase your profits, then you will need to reassess what type of impact you want to make with your audience.
4. Excessive Ad Placement
Nothing looks worse than a website/blog with excessive ad placements. Try to avoid this, as people generally dislike ads. When you place a large number of ads on your website, you risk pushing people away.
I know I don’t like seeing a lot of ads on a website, especially those that pop-up every few seconds. I don’t recommend using ads as a method of monetizing your blog.
But if you do want to use ads on your nlog, try using them more effectively. Keep them between 2-4 per page, depending on the size of the page/post.
Do this is in such a manner that the ads don’t come in the way of the content or distract the readers.
5. Not testing or researching the product you are promoting
Making sure you know what the product is about or how it works, is important. You can’t give your honest opinion about a product if you haven’t even used or tested it.
Research the product, read reviews, test the product yourself, do whatever you need to do to make sure that the product you are promoting does indeed provide value and quality.
There are a lot of bloggers that promote products that they haven’t tested themselves, this is because they think that the product is of high standards, because it is popular.
This may not always be the case and if you promote something and you are not aware of any negative aspects of the product, then you will be damaging your own credibility as a blogger.
6. Not being completely honest about the product
Honesty is important. If you want your audience to see you as a blogger who has integrity and will only provide the best, then you need to be honest with them. No product is perfect, there are products who do come close, but they all have issues.
Be honest with your audience about these issues, if it is a great product, then the good aspects will overcome the bad ones.
If you lie about products, then you are only chasing the commission you will earn from these products and that means that you may be blogging for the wrong reasons.
7. Not disclosing affiliate links, sponsorships or partnerships
Continuing from the last mistake I mentioned about being honest, a lot of bloggers make the mistake of not disclosing their affiliate links, sponsorships or partnerships.
This is an important mistake that you should look at, be transparent, honesty builds trust. In some countries, you are required to disclose affiliate links or sponsorships, for example:
The FTC Endorsement Guide on affiliate marketing:
8. Not having a monetization strategy
Just like anything business related, if you don’t have a plan, then you will struggle. How are you going to monetize your blog? What marketing strategies will you implement?
Are these strategies in line with what your brand represents? Will these strategies have a positive impact on your brand or will you waste resources, such as time and money?
As a beginner, these questions might seem extremely hard to answer, as you don’t have enough experience or knowledge to answer them yet.
But they do help in the process of monetizing your blog.
It is therefore important to do research on the different methods of monetization, try out different strategies and see which ones you work for you.
Establish or determine which method works for you and focus all your effort on them, by making improvements and adjustments.
Check out our post: “5 Ways to Monetize Your Blog” if you looking for ideas on monetizing your blog.
If you fail to plan, you plan to fail. (A bit of a cliché, but it will always be true.)
9. Not using email marketing to your advantage
Email marketing is a is a great method of monetizing your blog. This is a strategy that some bloggers tend to forget or ignore. Email marketing is one of the most effective, if not the most effective monetization strategies online.
Your email list is one of the most valuable assets that you can have, social media channels and websites can always be taken down, but your email list will always be yours and you have full control over it.
Email marketing may sound like a scary thing, but with careful planning and proper research, you could set up your very own email marketing strategy in no time.
10. Giving up
The last mistake I want to mention is giving up. Newbie bloggers tend to give up too quickly or too easily. Building a successful blog takes time.
It will take countless trial-and-errors before you will see any growth with your blog. Some bloggers find success quickly, others only find success after a long time and there are those who never find it, this can be because of a number of reasons.
There are a lot of factors that contribute to successful blogging, one of them being perseverance.
Work hard, persevere and don’t give up too quickly!
These were 10 mistakes that you can make when monetizing your blog. Mistakes do happen, we learn from them and we persevere. I hope you have learned something from this post and that you will now be able to rethink how you approach blog monetization.
As always, good luck!